A Bit About Me
I'm a dynamic and innovative Product Designer based in Brisbane, with over 4 years of hands-on experience and education from Monash University. Leveraging my expertise in user behaviour and design, I craft solutions that enhance user engagement and satisfaction. My dedication lies in creating seamless and engaging user experiences that resonate with target audiences. From initial research to final design, my process is collaborative and data-driven, ensuring each project is tailored to meet specific user and business needs.
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KEY SKILLS AND ACHIEVEMENTS:
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💡 In the Department of Education project, I involved users from the start by conducting interviews and usability testing at each design phase, ensuring their feedback directly influenced the final product. This approach resulted in a more intuitive and user-friendly interface that met their needs effectively.
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💡 Deploying design-thinking tools, I conducted user experience testing for a TripEase app by creating detailed user scenarios and task analysis. This approach helped us gather insights into user needs, leading to a design that significantly improved usability and satisfaction.
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💡 The e-commerce app that I designed, I collaborated with the Customer Insights and Digital Optimisation Team to develop measurement frameworks and data collection strategies, leading to an increase in conversion rates by analysing user behaviour and optimising key touchpoints.
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💡 I revamped the email marketing strategy and implemented targeted push notifications for a subscription-based service. By analysing user behaviour and preferences, I tailored the messaging to different user segments, resulting in an increase in new subscriptions and a 20% improvement in retention rates over six months.
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💡 Successfully built and tested accessible web experiences that met WCAG AA standards, ensuring inclusivity and improved usability for all users.
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💡 I collaborated with developers, the Product Manager, QA/Testers, and marketing stakeholders to launch an e-commerce mobile app feature. By coordinating with developers for design feasibility, consulting the Product Manager for vision alignment, working with QA/Testers for functionality and usability, and partnering with marketing for promotion, we ensured a successful launch that met user needs and business objectives.
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💡 Having well-versed knowledge in HTML/CSS, JavaScript, and Bootstrap.
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💡 Expertise in software tools including Figma, Miro, InVision, Adobe XD, Photoshop, Illustrator, InDesign, After Effects, Premier Pro and GitHub.
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As a UX/UI designer, I enhance the usability and satisfaction of a product by prioritising the user's interaction with it. My aim in UX design is to create products that are more user-friendly, efficient, and satisfying.
Work Experience
August 2023 - Present
July 2022 - July 2023
March 2021 - June 2022
October 2018 - January 2020
July 2017 - September 2018
Jan 2015 - June 2017
23 Digital
Product Designer
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Reduced travel planning time from weeks to a single day by designing TripEase, a one-stop mobile app (iOS/Android), seamlessly integrating flights, accommodations and itineraries with a user-centric approach from concept to launch.
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Collaborated on the end-to-end product development of Brooks Running, designing an optimised payment portal that reduced the checkout process from 7 clicks to 3, enhancing user experience and conversion rates.
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Achieved a 52% reduction in bounce rate by redesigning the Department of Education, Australia website, optimising information architecture, improving user navigation, and refining the design system for a more engaging experience.
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Increased user engagement by 33% for Brooks Running by redesigning the payment process and streamlining navigation, resulting in a more intuitive and user-friendly shopping experience.
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Contributed to the design and strategic planning process within agile delivery teams, using Scrum and Kanban methodologies to improve efficiency and deliver high-quality projects.
Helfie
Product Designer
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Achieved a 43% increase in user engagement and a 30% rise in product downloads by reconstructing a user-centric AI health-tech website that effectively communicates product information and encourages users to opt for online consultations, reducing the need for physical doctor visits.
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Designed user-centric mobile apps for COVID AI and Skin Cancer AI (iOS and Android), enhancing user experience through features like symptom checkers and personalised skin assessment tools.
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Achieved a 39% increase in user satisfaction and improved feature adoption by conducting user testing and ethnographic research including user interviews and surveys that informed interface simplification.
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Identified low trust due to unclear user involvement in treatment decisions. I developed interactive prototypes and ran A/B tests, increasing user trust by 35% and boosting engagement with personalised health plans.
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Communicated and convinced stakeholders to integrate deep health report analysis into the app by presenting user research showing that detailed reports would build trust. As a result, users engaged 40% more with their health insights and reported higher confidence in the app’s recommendations.
Skinned Skincare
UX/UI Designer
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Reduced cart abandonment by 25% by designing and presenting a user-centric strategy for the Skinned mobile app’s payment gateway, including a simplified checkout flow and progress indicators.
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Improved the website’s visual appeal by enhancing the existing design system, preventing the interface from feeling cluttered and overwhelming.
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Achieved a 23% increase in engagement and a 15% boost in mobile app downloads by enhancing the UI to meet industry standards and market trends, redesigning the homepage with a modern, minimal layout, and adding micro-interactions throughout the site.
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Aligned seamlessly with developers and engineers by using coding terminology to discuss project requirements. I ensured design files were development-ready by detailing component structures in HTML/CSS and clarifying responsive behaviour, leading to a smoother handoff and faster implementation.
FoxyMoron
Digital Design Lead
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Designed a series of marketing materials like developing sketches, storyboards, typography, branding and visual designs for top brands that led to an increase in brand visibility on social media platforms.
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Created visual concepts to communicate ideas that inspire, inform, and captivate consumers.
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Designed logos, brand guides, and marketing materials to establish and maintain brand consistency.
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Collaborated with marketing teams to develop branding strategies.
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Managed and delegated responsibilities to other designers and provided directions.
Anvis Digital
Senior Graphic Designer and Visualiser
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Created new and original designs from scratch for a brand based on client specifications, needs, and brand image.
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Generated ideas to portray concepts and advertise products and services.
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Liaise with marketing and design teams to ensure deadlines are met.
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Employed design fundamentals when selecting typography composition, layout, and colour in design work.
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Stayed up-to-date with industry developments and tools.
Chimpzlab
Graphic Designer
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Promoted the company's event by designing marketing materials such as posters, digital invites and brochures.
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Used Photoshop, Illustrator and InDesign to create images and layouts for multiple projects.
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Created and updated trend boards, investigated changing conditions and recommended strategic adoptions to capitalize on projected changes.
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Cultivated positive relationships with 5+ clients by maintaining a 100% satisfaction rate.
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Reviewed designs based on client feedback to ensure they were effective and meeting brand standards.
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Designed logos and branding materials for the company’s products and services.
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